how to use a facial cleanser

How to use a facial cleanser

Taking care of your skin is essential for maintaining a healthy and radiant complexion. One crucial step in any skincare routine is using a facial cleanser. But what exactly is a facial cleanser, and how can you make the most of it? In this blog post, we will demystify the world of facial cleansers and guide you through the process of using them effectively.

Facial cleansers are specially formulated products designed to remove dirt, oil, and impurities from your skin. They come in various forms, such as gels, foams, creams, and oil-based cleansers. Choosing the right facial cleanser for your skin type is crucial to ensure optimal results.

Facial Cleanser Promotion

What is a Facial Cleanser?

A facial cleanser is a skincare product specifically formulated to cleanse and remove impurities from the skin. It is designed to be used on the face and neck area, helping to remove dirt, excess oil, makeup, and environmental pollutants. Facial cleansers come in various forms such as gels, foams, creams, or oil-based formulations, and they are typically used as the first step in a skincare routine to prepare the skin for other products and treatments.

How to use a Facial Cleanser: Step-by-Step Guide


Step-by-step guide on how to use a facial cleanser in your skincare routine.

1. Start by wetting your face

Splash your face with lukewarm water to dampen the skin. Avoid using hot or cold water, as they can be too harsh and strip away natural oils.

2. Dispense the cleanser

Take a small amount of the facial cleanser onto your fingertips or palm. The amount will depend on the product’s instructions or your personal preference.

3. Apply the cleanser

Gently massage the cleanser onto your damp skin using circular motions. Start from the center of your face and work your way outwards, covering your forehead, cheeks, nose, and chin. Be sure to reach all areas, including the jawline and neck.

4. Focus on problem areas

If you have specific areas of concern, such as an oily T-zone or acne-prone spots, give them a little extra attention while cleansing. Use gentle, upward strokes to clean these areas thoroughly.

5. Avoid the eye area

Facial cleansers are not meant for the delicate skin around the eyes. Instead, use a separate eye makeup remover or a designated gentle cleanser specifically made for the eye area.

6. Rinse thoroughly

Once you have massaged the cleanser into your skin for about 1-2 minutes, rinse your face thoroughly with lukewarm water. Ensure all traces of the cleanser are removed from your skin.

7. Pat dry

After rinsing, gently pat your face dry with a clean towel. Avoid rubbing or harshly towelling off your skin, as this can cause irritation.

8. Follow up with your skincare routine

After using a facial cleanser, it’s essential to follow up with the rest of your skincare routine. This may include toning, applying serums, moisturizers, or any other products suitable for your skin type and concerns.

9. Frequency of use

Use a facial cleanser at least once a day, preferably in the evening to remove the day’s dirt and makeup. However, if you have oily or acne-prone skin, you may choose to cleanse both morning and night.

Remember to choose a facial cleanser that suits your skin type and concerns. Additionally, patch test new products before regular use to ensure compatibility and avoid any potential allergic reactions.

How can a Facial Cleanser be used?

Facial cleansers are the unsung heroes of skincare routines, crucial in achieving healthy and radiant skin. With the daily accumulation of dirt, oil, and impurities, it is essential to understand the importance of facial cleansers for maintaining a clear and glowing complexion.

Facial cleansers are essential for skin care because they deep clean the skin, remove impurities, control oil, prevent breakouts, remove makeup, hydrate the skin, prepare it for other products, and promote overall skin health.

Here are 8 more reasons why you should use a Facial Cleanser:

1. Deep Cleansing

Facial cleansers play a vital role in deep cleansing your skin. Throughout the day, your skin accumulates dirt, sweat, bacteria, and environmental pollutants that can clog your pores and lead to various skin issues like acne, blackheads, and dullness. A good facial cleanser helps remove these impurities, leaving your skin clean and refreshed.

2. Oil and Sebum Control

If you have oily or combination skin, facial cleansers are essential for controlling excess oil and sebum production. These cleansers are designed to gently remove the excess oil without stripping away the skin’s natural moisture. By regulating oil levels, facial cleansers help prevent breakouts and maintain a balanced complexion.

3. Removal of Makeup

Facial cleansers are highly effective in removing makeup at the end of the day. They break down and dissolve cosmetics, including stubborn waterproof products and foundations. Properly removing makeup with a facial cleanser prevents pore clogging, allowing your skin to breathe and regenerate overnight.

4. Skin Hydration

Some facial cleansers are formulated with hydrating ingredients like hyaluronic acid, glycerin, or aloe vera. These cleansers not only cleanse your skin but also provide a boost of moisture, preventing dryness and maintaining skin hydration. Well-hydrated skin appears plump, healthy, and youthful.

5. Prepping the Skin

Before applying any skincare products, it’s crucial to have a clean canvas. Facial cleansers help prepare your skin for the next steps in your skincare routine, such as toning, serums, and moisturizers. By removing dirt and impurities, cleansers allow the subsequent products to penetrate deeper into the skin, maximizing their effectiveness.

6. Promoting Skin Renewal

Regularly using a facial cleanser promotes skin cell renewal. By eliminating dead skin cells, excess sebum, and impurities, cleansers help accelerate the natural exfoliation process. This leads to a brighter complexion, improved texture, and a reduction in the appearance of fine lines and wrinkles.

7. Enhancing Product Absorption

When your skin is free from dirt and excess oil, it becomes more receptive to other skincare products. By using a facial cleanser, you create an ideal canvas for serums, moisturizers, and treatments to be absorbed more effectively. This allows the active ingredients to work their magic and deliver maximum benefits to your skin.

8. Overall Skin Health

Facial cleansers are essential for maintaining overall skin health. A clean and well-cleansed complexion is less prone to breakouts, irritation, and inflammation. By incorporating a facial cleanser into your daily routine, you promote healthier skin, a more balanced complexion, and a radiant glow.

How often should you use a Facial Cleanser?

Determining the appropriate frequency of facial cleansing is just as crucial for maintaining healthy skin as the actual cleansing process itself. Dermatologists generally concur that adhering to a simple daily cleansing routine can promote a healthy complexion. To assist you in determining how often to wash your face, here are some helpful tips to consider:

  1. To effectively cleanse your skin and minimize the occurrence of blemishes, it is typically recommended to wash your face two times daily—once in the morning and once in the evening. This frequency is generally sufficient for most skin types.
  2. Individuals with oily or acne-prone skin often feel the urge to wash their face frequently throughout the day. However, it’s important to avoid overcleaning as it can have adverse effects.
    Excessive cleansing can trigger the skin to produce more oil, exacerbating the blemishes you’re trying to combat. Instead, when establishing a skincare routine for oily skin, focus on finding products that effectively remove excess oil without excessively drying out your skin. Striking the right balance is key to maintaining a healthy complexion.
  3. It is crucial to prioritize makeup removal before bed each day. Leaving makeup on your skin overnight can result in pore-clogging residue seeping into your pores, potentially leading to skin issues.
    Alongside washing your face using a preferred cleanser, incorporating a makeup remover into your routine can effectively eliminate dirt, oil, and makeup residue at the end of the day. By thoroughly cleansing your skin, you help maintain its health and prevent potential problems.
  4. If you have dry and sensitive skin, it is essential to establish a skincare routine that caters to your specific needs. Washing your face once or twice a day with a gentle cleanser is generally recommended. Opt for a cleanser specifically formulated for sensitive skin to effectively cleanse your pores while preserving your skin’s natural moisture barrier.

    After cleansing, follow up with a moisturizer that is suitable for your skin type to provide nourishment and protection. When selecting products, be mindful of fragrances that may potentially irritate your skin. It is always wise to review a brand’s approach to product formulation to ensure their products are effective for gentle skin cleansing.

Facial Cleansing for different skin types

  • Normal or combination skin: Cleansing twice a day, once in the morning and once at night, is usually sufficient.
  • Oily skin: Cleansing twice a day is recommended to control excess oil and prevent clogged pores.
  • Dry or sensitive skin: Cleansing once a day, preferably in the evening, is typically enough to remove impurities without drying out the skin.
  • Acne-prone skin: Cleansing twice a day is beneficial to keep the pores clear and prevent breakouts. However, it’s important not to over-cleanse, as it can strip the skin and trigger more oil production.

Key ingredients to look for in a Facial Cleanser?

There are several beneficial ingredients commonly found in facial cleansers:

  • Hyaluronic Acid: This ingredient helps retain moisture and hydrate the skin, making it suitable for dry or dehydrated skin types.
  • Salicylic Acid: Known for its exfoliating properties, salicylic acid helps unclog pores and control oil production, making it effective for oily and acne-prone skin.
  • Aloe Vera: A soothing ingredient that helps calm inflammation and

Where can I buy a Facial Cleanser?

Facial Cleansers can be purchased from Pharmacies and beauty counters. You can also buy Facial Cleansers online from CJ Aesthetic and choose from a range of dermatologist-approved products and get 15% off your first purchase!


  1. American Academy of Dermatology: Facial Cleansers
  2. Mayo Clinic: Facial Cleansers

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Chantelee Joubert

Chantelee Joubert

I am a beauty, cosmetic & personal care specialist. I am also a qualified dermal aesthetician & somatologists with a clinic located in centurion. Feel free to contact me for a free skin assessment.